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Tidal from two Perspectives: Learn how fashion blogger Kailani Andrade gets more exposure and Lucky Magazine gains a loyal community of contributors through Tidal.

Kailani Andrade

Top Fashion Blogger


I started blogging about three years ago when I was 18 and a student with a lot of downtime. I was always drawn to fashion and just felt I needed a place to keep all my ideas and inspiration. I’ve been a fan of Lucky Magazine for years, and my blog definitely took off faster than I would have imagined!

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One thing I love about the community is that it automatically pulls from my blog feed. I’ll get an email popping up that says Lucky wants to post something on their site and I just love that reminder. It helps prompt me to promote myself and gets more eyes on my content. The community itself is awesome - interactive with different styles and all different types of people. And it’s so easy to use and navigate!

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My Tidal Contributor dashboard is really simple to use. I love the badges and the fact that when people see you’re associated with such a big company, they’re more intrigued and interested in what you have to offer. I think it’s really important to have the badges on your site so people see you’re not just a blogger, you’re a proud member of the Lucky Magazine community.

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I love how being a member drives traffic to my site and links back to my blog. Lucky Community brings new readers and returning visitors every day because the community does such a great job promoting bloggers. Lucky Magazine obviously thinks it’s important for their readers to interact with bloggers and values my contribution. The community is more relatable and gives us a great outlet to be heard.

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John Jannuzzi

Editorial Lead

Lucky Community


With Tidal, we’ve tapped into a new crowd of fashion bloggers. When they get a post published, they tweet about it and their friends tweet about it. We’ve seen a significant pick-up in social media messaging. Seeing an increase there only helps us across the board all year long.

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We launched a few months ago with around 200 contributors. Once people started putting their contributor badges on their sites, it really picked up organically. We just crossed 2,000 contributors with help from Tidal with outreach. They helped us boost membership quite a bit. We’re trying to turn the community section of our site into a place that has hundreds if not thousands of pieces of new content per day. We worked with the Tidal team to make the workflow as easy as possible. When we click on our editorial queue, we get a list of posts that have been submitted that no one’s seen yet.

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We first started Lucky Community because we wanted to offer the readers of the magazine and website more content than our own team could produce. With Tidal, we can get hyper-localized content on niche topics and styles that we don’t have in the magazine. We have really aggressive traffic goals and we’ve definitely seen increases because of the community. We gain a new wave of content and more general traffic than ever. Now that we’ve been doing it for a couple of months, our readers are getting really into it and the print magazine is getting more involved. We’ve built an amazing community for our fans.

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We’ve had a really great experience with Tidal. Whenever we have a problem, we email the team and it’s usually fixed within the hour if not sooner than that. When it comes to getting in there and approving content, it couldn’t be easier. Tidal’s been a breath of fresh air - our community is exactly what we hoped for!

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New Member Monday with Richard Gilmartin & NYC Living

Richard Gilmartin began blogging in June 2010 and he’s been sharing his style and photography inspirations on his blog New York City Living ever since. He’s the newest addition to the Details Style Network with five posts published already, and his outfit photos and curated style collections are boosting the site’s chic factor through the roof.

When did you first begin New York City Living and what made you want to start sharing your style knowledge online?

I first started my blog NYC Living in 2010 as a freshman at the Fashion Institute of Technology. Since then it's grown and evolved multiple times. I like to keep the content fresh and enjoy using it as a creative outlet that I can also use to communicate with others. I am constantly seeing new and fresh ideas evolving around me and use the blog like a journal to keep track of what I really like.

How does what do you outside of blogging complement what you write about?

I am currently an advertising and marketing communications major at the Fashion institute of Technology. We are basically bred to consume all forms of media and be able to critically think about the content that is being put out into the world. Being taught to correctly communicate what I'm trying to convey as been a crucial asset that the school has given me. I also work part time at the Express store in SOHO. I really love the area, the types of people you see there and the street style really can't be compared to anything else. I get a lot of inspiration from them for sure.

What’s your favorite kind of post to write?

I really enjoy writing posts on my personal style. Anyone can review a fashion show, but to take those clothes and interpret them in your own way, that's something that not everyone has.

Who are some of your favorite fellow fashion bloggers?

A lot of bloggers I follow go to school here at FIT as well such as Nicole Loher, Freddy Rodriguez of BluePerk, and Danielle Bernstein of WeWoreWhat. I also follow alot of the bigger bloggers like The Man Repeller and The Sartorialist. My favorite blog is four-pins, their witty commentary on menswear is always so spot on.

What do you like most about using Tumblr as your platform? Is there anything that you feel the platform lacks?

I like using tumblr because alot of the users use it as a creative outlet, and alot of the posts are very visual which I love. I do wish the platform had a better way to track how well I am engaging with my readers however.

What is your absolute favorite thing about blogging?

My favorite thing is being able to connect with others who share the same passions as I do, and being able to share my passion with others.