Mark LaRosa is a serial entrepreneur whose latest endeavor is QuotaCrush, a sales software and services company focused on helping start-ups with sales strategy, outsourced sales management, and planning software. Prior to QuotaCrush, Mark was also the founder of Dynamic Mobile Data. He built and sold MobileDispatch to large clients including Kraft, Pepsi, AIG, UPS, Airborne Express and Purolator Courier.
John McCarus serves as Vice President, Group Director, brand content for Digitas. John leads the development of original and partnered digital brand content offerings across Digitas client teams that are borne out of insight and drive business results. Prior to his current role, John served as Vice President of Brand Development for Alliance, an entertainment development and strategic partnership firm. John previously worked in publishing, holding key executive posts at Conde Nast and associate publisher roles at The New Yorker, Rolling Stone and Saveur.
Laurel Touby has since 1994 been building a community of media professionals. That community evolved into an online-offline business called mediabistro.com. After selling the company in July 2007 to Jupitermedia she is running Mediabistro as its Senior Vice President.
John Sheldon is SVP of TrueAction, a retail ad agency now owned by Ebay. Another Wharton grad, John is a marketing expert who has held the title of Director of Brand Dialogue at Bartle Bogle Hegerty and Director of Marketing Strategy at Ogilvy.